Apple’s PR Efforts

I’m always amazed by Apple’s PR efforts. I know they’re a smart group, having worked down the hall from them during my internship, but I think what’s the most amazing about them is their restraint.

Apple is fully aware of their unparalleled exposure and coverage online. More importantly, they know that because of this attention there’s no need for a strong social presence. It’s akin to saying, “Hey internet, we’ll do our thing, you shout for us.”

This is also why every action of Apple’s PR group must be extremely calculated. Their latest effort, Apple and the Environment, aims to demonstrate their dedication to going green but more importantly being transparent.

I’ll also demonstrate transparency and say that I don’t really have much else to say other than I find this promising.