There’s been much hoorah and hoopla surrounding Chris Anderson’s latest book “Free”. Part of it is due to the fact that he plagiarized Wikipedia entries. Part of it is due to Malcolm Gladwell disagreeing with Chris’s reasoning and then Seth Godin disagreeing with Gladwell’s. Part of it of course is also due to Chris himself and that his books tend to find their way on the shelves of many marketers, businessmen, and people who simply want to look like they still buy books.
To be honest, I haven’t read Chris Anderson’s book and probably won’t. In the past few years I’ve read many books by the threes company of marketing literature (Godin, Gladwell, and Anderson) and simply can’t swallow another one so soon. I often think that the first chapter explains their entire theory and every subsequent page is filled with case studies dug up by themselves and their minions to support it. If you’ve read this blog or know me well you’ll know that I don’t think studying business is the best way to become good at it – studying people through sociology, psychology, and simply reading is.
However, I wanted to include Chris Anderson’s free version of “Free” here as a reminder of a case that exemplifies change in the distribution of books and ideas. Feel free to read it and let me know how it is. I’ll read his articles on Wired and every other bloggers summary of it in the mean time.
Click on to read the book and thanks in advance for spending hours on my blog ;)
FREE (full book) by Chris Anderson
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