Posts tagged as:

social media

Excited for the Social Masses

January 6, 2010

Steve Rubel recently wrote that the early adopters are out of shiny new objects to play with. Twitter has grown immensely over the past year, Facebook has become commonplace by every member of the household, and we’re increasingly salivating at the thought of Apple’s purported iSlate. Although I agree whole-heartedly with Steve, whom I also [...]

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The Case of the Missing Social Media Metrics

October 16, 2009

Photo via Stewf, Flickr
In order to convince a company, or even an individual, to embrace social media you have to prove ROI. You and I both know this already.
However, in order to prove ROI you really need to start talking numbers. We’re talking about referral visits, search engine visits, time spent on site, click [...]

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@360i’s Social Media Marketing Quiz

July 1, 2009

I only got 1 question wrong – though I’d love to debate the person who created it in the first place. More important than the quiz itself is realizing how difficult it is to objectively test someone’s knowledge of social media marketing.
If you’re bored and want to test your knowledge I guess it’s a decent [...]

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Staying Silent on the Web

June 24, 2009
Thumbnail image for Staying Silent on the Web

Photo via Flickr
I learned a long time ago about the power of silence if and when used properly.
In music, it is often silence that gives depth and meaning to a song. Pink Floyd, for example, were great at using silence and minimal vocals to deliver powerful emotions. I was always amazed by how ‘Shine [...]

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