Posts tagged as:

Social Networking

The Case of the Missing Social Media Metrics

October 16, 2009

Photo via Stewf, Flickr
In order to convince a company, or even an individual, to embrace social media you have to prove ROI. You and I both know this already.
However, in order to prove ROI you really need to start talking numbers. We’re talking about referral visits, search engine visits, time spent on site, click [...]

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My First Panel: Social Networking 101

May 13, 2009

Two weeks ago I appeared on my first panel ever; Social Networking 101, sponsored by the Financial Communications Society, Y INTERACT, and The Wall Street Journal. The other panelists were; Gary Shefer, Executive Director of Corporate Communications at GE; Steve Rubel, SVP Director of Insight at Edelman Group; and Josh Stinchcomb, Executive Director of Conde [...]

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