My First Panel: Social Networking 101

May 13, 2009

Two weeks ago I appeared on my first panel ever; Social Networking 101, sponsored by the Financial Communications Society, Y INTERACT, and The Wall Street Journal. The other panelists were; Gary Shefer, Executive Director of Corporate Communications at GE; Steve Rubel, SVP Director of Insight at Edelman Group; and Josh Stinchcomb, Executive Director of Conde Nast’s Digital Group. Each of these gentleman are pioneers and leaders in the industry and it was an absolute honor to appear sitting inbetween them.

Being on the panel was an amazing and somewhat nerve-wracking experience but one that I thoroughly enjoyed. I’ll be writing about some of the tips I picked up, mistakes I made, and lessons learned from the whole experience quite soon as well. In the meantime, I’d love to hear your feedback on my performance! (Hint: My debut comes a little after 8:00 in part 1 of 3.)

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  • look at you go, Rikin! you look very distinguished. what an opportunity!
  • Nicely done Rikin - you are in great company here. I would love to get involved with some 'panels' like this myself. The key is, getting your foot in the door.

    I think the main takeaway here for me is that social media will forever be changing - it will continue to develop and adapt. Two years from now, Twitter will probably be viewed as old-school. Think about Myspace, it used to be the best thing ever, then Facebook came along and Myspace was second-rate. Then look at where Facebook is today, from a business perspective, they don't really even know what Facebook is, or can be (and neither do I). It's like "Yeah, we need a Facebook page, but what can we do with it".

    Enter Twitter, the next big thing, the newest innovation - and it's essentially a 'back-to-basics' platform. Very simplistic and clean. But what happens when advertisements are incorporated, what happens when new options are given? Someone will look at the best qualities and will in turn, develop something new and better - it's a constantly evolving medium with no clear end in sight.

    It's those companies, those individuals, who are open to the continually changing environment, who will get the most from it and see the most success.
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