I think the main takeaway here for me is that social media will forever be changing – it will continue to develop and adapt. Two years from now, Twitter will probably be viewed as old-school. Think about Myspace, it used to be the best thing ever, then Facebook came along and Myspace was second-rate. Then look at where Facebook is today, from a business perspective, they don't really even know what Facebook is, or can be (and neither do I). It's like “Yeah, we need a Facebook page, but what can we do with it”.

Enter Twitter, the next big thing, the newest innovation – and it's essentially a 'back-to-basics' platform. Very simplistic and clean. But what happens when advertisements are incorporated, what happens when new options are given? Someone will look at the best qualities and will in turn, develop something new and better – it's a constantly evolving medium with no clear end in sight.

It's those companies, those individuals, who are open to the continually changing environment, who will get the most from it and see the most success.

I think the main takeaway here for me is that social media will forever be changing – it will continue to develop and adapt. Two years from now, Twitter will probably be viewed as old-school. Think about Myspace, it used to be the best thing ever, then Facebook came along and Myspace was second-rate. Then look at where Facebook is today, from a business perspective, they don't really even know what Facebook is, or can be (and neither do I). It's like “Yeah, we need a Facebook page, but what can we do with it”.

Enter Twitter, the next big thing, the newest innovation – and it's essentially a 'back-to-basics' platform. Very simplistic and clean. But what happens when advertisements are incorporated, what happens when new options are given? Someone will look at the best qualities and will in turn, develop something new and better – it's a constantly evolving medium with no clear end in sight.

It's those companies, those individuals, who are open to the continually changing environment, who will get the most from it and see the most success.