I was extremely glad to see this post on TechCrunch the other day about The New Media School. The school is an online offering for people and businesses who want to learn about the new digital economy from some of the influencers within the industry itself.
Higher-education, brick and mortar, institutions have been too slow to embrace and educate students on the changes that have swept advertising, communications, management, science, and practically every other discipline out there. In a previous post, about finding a job in the digital industry, I mentioned that one reason for the lack of progress might be due to the lack of a market for professors with the background and expertise in this field. It’s no surprise, that the first group of experts lending a hand would appear online rather in lecture halls.
As much as my undergraduate program helped ready me for a career in marketing it skimped on the swooping effects that the internet has brought over the past 15 years. Not once did I even hear the words page-impressions, visitors, CPM/CPC/PPC, revenue-shares, SEO/SEM, adservers, content management, business development, or social media.
I think NMS and a few small programs across the country will soon put pressure on all institutions to include the web as part of their curriculum. At least I hope they do.
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